06 Nov How to Increase Web Traffic and Rank for All Your Service Areas
Add 30% more traffic to your service business website with this simple strategy.
This is a question I’m asked all the time. “How do you rank for all your service areas?”
Often most business’ can rank for the primary city/county they are in because google local gives you a boost for where your business is based. Most service business owners don’t know how to rank for all the other areas they service. I’m going to give you my proven strategy so you can rank for every area you service.
Implementing this strategy is actually very easy and can give you a large boost in traffic very quickly. I recently implemented this same strategy for a friend’s pest control company (venuspest.com) and he saw a 30% jump in traffic within two months giving him another 500 visitors per month.
How to increase web traffic and rank for all your service areas.
Part 1: Building your urls properly
First we need to add specific pages to your website for the other locations/towns you service and optimize each page and url. So if your website is naturalresourcesfl.com to create proper urls you will use the city name and the primary keyword in the new page url. It will look just like this: naturalresourcesfl.com/town1-primary-keyword
Here are more examples of your final url:
Create a separate page for each town on your website. Check out naturalresourcesfl.com or venuspest.com for exactly how the service areas were added. In both cases we simply organized these pages in a section called service areas.
Part 2: Adding content to each page
Now that you have a url for each service area you will need to put content on those pages. I recommend 500 to 1000 words of content on each new service area page.
You should use the primary keyword throughout the page at a density of 3%.
Part 3: Header tags
In this example naturalresourcesfl.com/miami-pest-control miami pest control is our primary keyword for this page. This is the term we want to rank for.
Throughout this new page you will want to break up the page using headers. Each header should be placed within header tags which look like this <h2></h2>. Using headers tells the search engine that these headers are important and define the context of your page.
The short and sweet of optimizing each page is:
- use name of city/county in url
- use your primary keyword in the url
- make sure the page has 500 – 1000 words of relevant content
- use the primary keyword you want to rank for at a density of 3% through the page
- make use of header tags
So what will the end result be? When a searcher types in your primary keyword your new service page will show up within the first 5 results. It’s likely because you’re working in a particular niche within a specific area. In the service industry not a lot of companies are savvy on this tactic so you should implement it now to reap the traffic benefits.