Traction Thinking: A Marketing Manifesto

Traction Thinking: A Marketing Manifesto

Erik Arrabal You need to start marketing now, but before you begin, you need to understand WHY. If you don’t understand why, you won’t commit 100%, which is what is required to build a successful local service business over the long-term. The type of business that...
Traction Thinking: Lesson 3

Traction Thinking: Lesson 3

Traction Thinking: A Marketing Manifesto Here goes nothing… You cannot measure everything at once. You need to measure things in the right order. And to do that, you need to know which stage you’re in. The framework I’m about to share with you suggests an order to the...
Traction Thinking: Lesson 2

Traction Thinking: Lesson 2

Traction Thinking: A Marketing Manifesto Something all successful business owners have is a real focus and the discipline to maintain it.  You see, you MIGHT succeed if you’re unfocused, but it’ll be by accident. You’ll wander aimlessly, and the lessons you’ll learn...
Traction Thinking: Lesson 1

Traction Thinking: Lesson 1

Traction Thinking: A Marketing Manifesto You need to start marketing now. But before you begin, you need to understand WHY. If you don’t understand why, you won’t commit 100%, which is what is required to build a successful local service business over the long-term....

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