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Description
When a potential customer performs a local search, two organic sections are typically triggered and returned on the search engine results page (SERP). They are the search results and the map results commonly referred to as the Maps Pack.
The reason why these three spots are so highly coveted by local business owners is because they stand out from the normal search results and are located at the top of the page just after the paid advertisements. More importantly, they give small and medium-sized businesses an opportunity to compete with national competitors in their area.
What You Get
Your Map Pack SEO gig includes everything you need to put your business on the map.
We’ll write one GMB post targeting your high-difficulty KWs per month.
We’ll create / claim 60 advanced citations (local business directories).
We’ll ensure all your citations are accurate and up to date.
We’ll regularly optimize your Google My Business account.
We’ll increase your review velocity on Google, Yelp, and Facebook.
We'll create Google Custom Maps targeting KWs you wish to rank for.
We’ll claim / optimize multiple map locations if your business has them.
We’ll send you a monthly report with data from GMB and Yelp.
We’ll track the status of your citations (created, claimed, or optimized).
We’ll share how many new reviews you've received and where.
What To Expect
According to Moz, to rank in the Map Pack, you need to focus on:
• My Business Signals: proximity, categories, keywords in business title.
• Citation Signals: IYP/aggregator NAP consistency, citation volume.
• Review Signals: review quantity, review velocity, review diversity.
This service tackles all three activities and while we can’t guarantee rankings (no one can), this gig will put your local service business on the map…literally.
What We Need
Up to 10 keywords you would like to target and rank for.
A list of local and national competitors in your service area.
Access to any advanced citations you’ve already created.
A business email address we can use to create / claim your citations.
A list of customers you’ve recently serviced to collect new reviews.
Frequently Asked Questions
You have questions, we have answers.
What’s the difference between map pack and organic SEO?
Map Pack SEO is focused on ranking your business in the map results when a potential customer performs a local search (keyword + location). The advantage to occupating one of the top three spots is your business now occupies prime real estate in the search engine results page (SERP). This means potential customers are more likely to call your business or visit your website directly from your Google My Business listing.
Will you fix on-page SEO issues?
When you purchase a Silverback Stack, you don’t have to worry about on-page SEO issues. Instead, we will optimize all your Titles, Meta Descriptions, Headers, Copy, and Image Alt Tags, attracting more visitors from Google and Bing.
Can you fix my incorrect citation data?
Yes! Our goal is to put you in control of your business’ information everywhere it lives online. As a result, we will fix missing or incorrect citation data on search engines, directories, maps, and apps in near real time.
Want to check the status of your citations? Run a FREE business scan to see how your business appears on Google, Yelp, Facebook, Yahoo, Bing, and more. (coming soon)
How soon will I see results?
The time it takes to rank in the map results depends on many factors, like your location and keyword difficulty. So instead of providing you with a generic answer, we’ve created this cheat sheet to help you determine how long it will take your business to rank in Google’s Map Pack. If you have still have questions, you can chat with sales or call us at (855) 536-7470.
How do I know if the service is working for me or not?
Every month, we’ll send you an easy-to-understand report highlighting your ranking for target keywords, and how those improvements are impacting customer actions (calls, clicks, etc) on Google My Business and Yelp. We’ll also share how many new reviews you’ve received and on which platforms.
My city is very small. Can I target a different city or area?
Yes! If your business is located in a small town but you travel “X” amount of miles for work, we will target the largest and most profitable cities, towns, or communities within your service area. With the Map Pack SEO gig, there is nothing stopping you from winning more customers near your business.
How do I get started?
Claiming your spot in Google’s Map Pack is easy. Simply click this link or call (855) 536-7470 to schedule a call with our sales team.
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