Pirate Metrics for Local Service Businesses

We know how confusing, frustrating, and intimidating marketing can be for small business owners, so we’ve created the holy grail of growth just for you. Inside you’ll find the best metrics and marketing channels for each stage of the Pirate Metrics framework.

Introduction

Learn what the Pirate Metrics framework is and why your business needs it.

Awareness

The awareness stage focuses on the brand-building aspect of your marketing.

Acquisition

The acquisition stage is where you identify website visitors as individual users.

Activation

The activation stage is where you encourage new leads to try your services.

Revenue

The revenue stage is where a lead finally becomes a paying customer.

Retention

The retention stage focuses on getting customers to come back and buy again.

Referral

The referral stage is where customers recommend you to their family & friends.

Erik Arrabal

Marketing Lead at GorillaDesk

Downright obsessed with digital marketing, Erik helps field-service professionals just like you understand and implement a smarter, more efficient marketing strategy into their business.

Learn How to Set SMART Goals

Setting SMART goals helps you clarify your ideas, focus your energy, and use your resources wisely. To help you get started, we’ve created a FREE template with all the tools you need to set (and achieve) your most important marketing goals.

Run Your First Marketing Experiment

In order to figure out which marketing channel will work for your business, you need to run experiments early and often. So we created FREE Test and Learn Cards with instructions so you can get started today. Now, running marketing experiments is easy!

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Download our 100% FREE Killer Ad Copy Kit

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Download our FREE Lawn Care Keywords & Negatives spreadsheet

The right keywords can get your ad in front of the right customers, and this Lawn Care Keyword List is here to help.

Download our FREE Pool Service Keywords & Negatives spreadsheet

The right keywords can get your ad in front of the right customers, and this Pool Service Keyword List is here to help.

Download our FREE Pest Control Keywords & Negatives spreadsheet

The right keywords can get your ad in front of the right customers, and this Pest Control Keyword List is here to help.

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13 Promotional Emails To Grow Your Local Service Business

Get a leg up on your competition and generate more revenue from your email list.

Download the "Core Values" Worksheet today

This worksheet will help you establish an initial set of core values. Just tell me where to send it!

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Download the "Crafting Your Story" Worksheet today

This worksheet will help you clarify your vision and set goals. Just let me know where to send it!

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