The Revenue Stage Explained
Get a quick explanation of what the Revenue stage is, which metrics are worth tracking, and how you can best move the needle.
Revenue is the easiest stage to recognize. It’s when a prospect finally becomes a paying customer. For local service businesses, this is when someone purchases a one-time or recurring service. The most important thing to remember though is that your work doesn’t stop here!
In fact, this is where all the magic happens because it’s much easier to retain (and sell services to) an existing customer than it is to acquire a new one.
So your goal should be to provide a fantastic customer experience from start to finish so you can up-sell and cross-sell your existing customers down the road.
Relevant Metrics:
• Closing Rate
• Customer Acquisition Cost
• Average Purchase Value
Traction Channels:
• Pricing Page
• Estimates & Quotes
• Special Offers & Promotions
• Traditional Sales (Person)
Learn How to Set SMART Goals
Setting SMART goals helps you clarify your ideas, focus your energy, and use your resources wisely. To help you get started, we’ve created a FREE template with all the tools you need to set (and achieve) your most important marketing goals.
Run Your First Marketing Experiment
In order to figure out which marketing channel will work for your business, you need to run experiments early and often. So we created FREE Test and Learn Cards with instructions so you can get started today. Now, running marketing experiments is easy!
Ready to get started?
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