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Review Generation Software

Get more customer reviews

You know how important reviews and word of mouth can be for your local service business. GorillaDesk makes it easy to request reviews after you’ve completed a job and send customers to top review sites to share their feedback.

Available on the Pro plan. Visit Pricing.

Top features to help you generate reviews


Automate the review generation process.

Customer Portal

Collect even more reviews from your customers.

Service Ratings

Understand how your team members are performing.

Likely Ratings

Know how likely customers are to refer your business.


Automate the review generation process.

Customer Portal

Collect even more reviews from your customers.

Service Ratings

Understand how your team members are performing.

Likely Ratings

Know how likely customers are to refer your business.

Email Automation

Automate the review generation process

Naturally, every customer is going to have some form of feedback regarding your services. The difficulty many companies face is getting customers to take time out of their busy day to provide you with that feedback. Well, both the Service Rating and Likely Rating can be embedded in your customer communications, meaning immediately after you complete a job, you can ask your customers to leave you a review. 

Customer Portal

Collect more reviews from your customers

Good businesses ask for reviews through email. Great businesses think outside of the box and do whatever it takes to collect reviews, which allows you to market your business at a low cost. With GorillaDesk, your customers also have the ability to rate their last service and/or choose how likely they are to recommend your business from the Customer Portal. This is a great way to gain an edge over your competitors!

Service Ratings

Understand how your team is performing

Service Ratings allow your customers to rate their last service easily. The Service Ratings Report provides a breakdown of each rating by team member. This report can be used to incentivize your team, and as a result, provide industry-leading customer service over the long haul.

Likely Ratings

Know how likely customers are to refer your business

The Likely Rating asks your customers how likely they are to refer your business to a colleague or friend. This survey should be sent out every quarter or so, and helps you calculate your Net Promoter Score (NPS). Once you know this number, you can work on increasing it over time.

Net Promoter Score (NPS) Segments

The Likely Rating allows you to break respondents down by Promoter, Passive, or Detractor, which allows you to follow up with anyone who is dissatisfied or unenthusiastic. And for those who are happy with the service they’ve received, you can automatically send them to your desired review platform.


Those who selected 9 or 10—are the most likely to spread positive worth of mouth, recommend your services, and purchase again and again. This means immediately after completing the survey, you should ask Promoters to leave you a review OR refer your company to their family and friends. Doing so will increase your Viral Coefficient growth rate.


Those who selected 7 or 8—are satisfied but unenthusiastic about your business. They’ll probably continue paying, but there’s a chance they cancel if a better deal comes along. So what you need to do with these people is give them a coupon for their next service and exceed their expectations when you deliver it. This will help you turn Passives into Promoters.


Those who selected a number between 0 and 6—are dissatisfied customers. You must address this segment because they bring your sales and profits down. To turn Detractors into Promoters, you should ask for feedback and make it easy to leave a response. When you receive these messages, don’t get defensive. Instead, respond quickly and show empathy.

We've got your back

Whether your biggest challenge is scheduling jobs, invoicing customers, or something in between, GorillaDesk can help you get there.

Watch our getting started series

There’s more to GorillaDesk than meets the eye!  In this course, you’ll learn how you can organize your business, impress your clients, and connect your team all with one tool.

Talk to our sales team

Still have questions after watching our demo? Book a sales call with Blake, our Head of Customer Success. This gives you the opportunity to ask us anything and get personalized feedback.

Still have questions? We’ve got answers.

Why are Google Reviews so important?

Google reviews are important for local service businesses because customers trust them. Studies show that 92% of consumers read online reviews before deciding to do business with a company. And, while all review sites are important, Google reviews are particularly important because they increase your ranking on the most popular search engine. This increases your chances of being found by potential customers online.

What review factors lead to a better ranking?

Contrary to popular belief, your rating (number of stars) isn’t the only thing that matters when it comes to ranking on Google. The most important signals are review quantity (how many positive reviews you have), review velocity (the rate at which you receive new reviews), and review diversity (how detailed and specific people are). GorillaDesk helps you improve all three signals, giving you an edge over your competition where it matters most.

Do I need a website to generate reviews?

Nope! You do NOT need a website to use our review generation software. You can embed the Likely Rating and Service Rating shortcodes directly into your emails. Your customers can also access the Likely Rating and Service Rating through your Customer Portal. Once you sign up for the Pro Plan, there’s literally nothing holding you back from generating positive reviews and growing your local service business online!

How can automation make my life easier?

We’re here to make your life easy and help your local service business grow. Our review generation software (1) encourages your customers to leave you positive reviews online, (2) allows you to keep track of which of your employees are performing best, (3) allows you to engage with your customers based off their rating, and (4) dominate your competition online. Who knew review generation software could do all that?

Transform your business

Try it free for 14 days. No credit card required. Instant setup.

We will be customers for life

“I can not say enough good things about GorillaDesk it saves us so much time and money. The customer service is the best. I would recommend GorillaDesk to anyone no matter what industry. I trained my employee in 5 minutes on how to use it. We will be customers for life.”

Ryan Sullivan

Business Owner