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The Referral Stage Explained

A description of what the Referral stage is, which metrics are worth tracking, and what marketing channels move the needle.

Referral is one of the most important, but often overlooked and underappreciated stages. It’s where satisfied customers recommend your business to their family and friends.

And as you know, word of mouth leads are often the easiest to convert into paying customers. So it’s important you ask for reviews and referrals from your most satisfied customers. By performing this simple action, you close the proverbial “marketing loop.”

Relevant Metrics:

Viral Coefficient

Traction Channels:

• Review Campaigns (Email)
• Referral Campaigns (Email)

Learn How to Set SMART Goals

Setting SMART goals helps you clarify your ideas, focus your energy, and use your resources wisely. To help you get started, we’ve created a FREE template with all the tools you need to set (and achieve) your most important marketing goals.

Run Your First Marketing Experiment

In order to figure out which marketing channel will work for your business, you need to run experiments early and often. So we created FREE Test and Learn Cards with instructions so you can get started today. Now, running marketing experiments is easy!

Ready to get started?

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