Double Your Leads.
(Without wondering where your hard-earned dollars are going).
Did you know…
A majority of local service businesses NEVER see results from marketing online—but the lucky few that do get a MASSIVE return on their investment (ROI), often to the tune of 10x or more!
You see, digital marketing has the potential to propel your company into the future, yet only a handful of local service businesses are really crushing it online.
And the reason is simple…
Marketing online is harder than ever before.
Way harder.
If you decide to roll the dice and try digital marketing on your own, you have to do EVERYTHING right from start to finish in order to attract traffic, convert leads, and close sales. The truth is, crushing it online requires serious manpower and a wide variety of skills. Chances are, you’re better served focusing on your strengths.Â
And if you decide to work with an agency or freelancer, it’s possible you’ll be locked into a costly pricing plan, receive carelessly cobbled together campaigns, have a hard time understanding where your precious dollars are going, or worse…all of the above.
As it stands, your company is in a fight for survival against competitors appearing ahead of you and more often than you in Google’s search results.
Google’s search engine results page (SERP) is where MANY prospects begin their search and eventually choose a local service provider to do business with.
Would you like that company to be yours?
Meet GorillaGrowth…
We’ve spent the last eight months identifying the exact activities that will allow you to dominate Google’s search engine results page (SERP).
Today, the top three to five sites in the paid search, map pack, and organic search sections are siphoning away nearly 100% of the customers you depend on to provide for your family and employees.
And we can’t allow that to happen.
Not if we want to uphold our promise of helping entrepreneurs just like you start, run, and scale their local service business to a million dollars or more.
So we created GorillaGrowth.
What we do…
We do everything it takes to help your local service business win online.
To date, we’ve identified the top two traction channels for driving highly motivated prospects to your website (or landing pages) and making the phone ring.
Google Ads and Google My Business.
When we roll out your first campaign, here’s how we pull it off…
Together, these two channels have the potential to be the lifeblood of your business.
1. GOOGLE ADS
If you have an existing account, first we’ll benchmark your current performance, stress test your conversion tracking, and see where you need to improve. If you don’t have an existing Google Ads, don’t worry.
When you work with GorillaGrowth, we leverage everything we’ve learned from working with other businesses in your industry to best structure your campaigns,
Next, we’ll actively work in your account to ensure clicks are converting into quality leads and customers. We do this by first optimizing for traffic, then leads, and finally return on ad spend (ROAS). Our goal is to get you to profitability as soon as possible.
2. MAP PACK
According to Moz, to rank in the Map Pack, you need to focus on:
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- My Business Signals:Â proximity, categories, keywords in business title.
- Citation Signals:Â IYP/aggregator NAP consistency, citation volume.
- Review Signals:Â review quantity, review velocity, review diversity.
This service tackles ALL THREE activities and while we can’t guarantee rankings (no one can), this gig will put your local service business on the map… literally.
Something to keep in mind is proximity is one of the top three ranking factors for Map Pack rankings. Therefore, we will first focus on ranking your service business in your immediate city or town (10 miles radius around your business address). This will ensure prospects call you and click through to your site, instead of your competitor’s.
Once we secure your spot in the Map Pack for a majority of the zip codes in this area, we will then shift our focus to ranking your service business in the Map Pack for any cities, villages, or towns you service beyond 10 miles. This will expand your reach even further and lead to even more high-quality leads: phone calls, online quotes, etc.
3. WEBSITE (OR LANDING PAGES)
We’ll create a website (or series of landing pages) for you that clearly communicates who you are, where you’re located, and what services you provide.
Best of all, all the pages we create are conversion-focused, meaning web visitors are HIGHLY encouraged to take action instead of leaving your website empty handed.
Our primary calls to action (CTAs) are our instant price form and tap to call buttons, and our secondary calls to action are our free inspection, coupon, and contact us forms.
4. LEAD GEN, NUTURING, & SALES TOOLS
Many of the calls to action we mentioned above leverage PowerCart, our in-house lead generation and nurturing tool. Our goal with PowerCart is threefold.
- First, make collecting contact information (email addresses and phone numbers) super simple! Our forms are fast and responsive, giving visitors everything they need to get in touch and make an informed decision about your local service business.
- Second, encourage leads to take the next step, also referred to as lead nurturing. We know you’re busy, so we want to make pushing leads to take action as easy as possible. Our primary CTA sequence encourages leads to schedule their first service.
- Third, make up-selling and cross-selling your customers as easy as 1-2-3. Selling more to your existing customers is the easiest way to make more money. This feature isn’t ready now, but on the horizon. We’re excited about it and hopefully you are too!
5. REPORTING & ATTRIBUTION
Best of all, you will have a crystal clear understanding of where your visitors, leads, and customers are coming from. This will help you understand EXACTLY where your hard-earned dollars are going and what results are being achieved. This is a game-changer!
*Note: depending on the advertising platform, remarketing ads require a minimum number of visitors to be effective. Therefore, websites with low traffic will benefit from leveraging Google Ads and Map Pack to drive visitors to their website!
Pick your path…
Not all roads lead to success. Fortunately, these do.
- For immediate results, we highly recommend that you start with Google Ads.
- For lasting results, we recommend you invest in Map Pack sooner, rather than later.
- For search engine domination, we recommend you leverage both traction channels!
The reason being, Google Ads will deliver highly qualified leads (phone calls, online quotes, coupons claimed) almost immediately, but require that you pay to play. This isn’t necessarily a bad thing, especially when we accrue enough data to optimize your account for Return On Ad Spend (ROAS), meaning you make more than you spend.
Map Pack SEO, on the other hand, takes time to get off the ground (2-3 months on average), but when it does, will deliver some of the BEST leads to your local service business. These prospects are often ready to do business with you when they call you or provide their email address online.
Plus, you don’t have to pay per click!
Note: if you ever stop investing in Map Pack SEO (which we don’t recommend), you will still receive high-quality clicks and phone calls for a few months.
1. For Immediate Results
Google Ads
Receive phone calls and email addresses from highly qualified leads almost immediately.
2. For High-Intent Leads
Map Pack
Put your local service business on the map… literally. Then watch the leads pour in.
3. For Search Engine Domination
Google Ads + Map Pack
Give yourself twice the opportunity to attract traffic, convert leads, and close sales!
Note: As the owner of a local service business, we know how busy you are. Therefore all of our growth services are specifically designed to be low-touch, meaning there will NOT be a lot of back-and-forth communication between you and us once we get going. Instead, we will set up a dashboard for you that allows you to easily understand where your hard-earned dollars are going and what results are being achieved!
Frequently Asked Questions…
Can you REALLY double my leads?
Yes, we can. And we have for Natural Resources Pest Control.
Not every local service business is a great fit for GorillaGrowth’s brand of marketing, but many are—and we’ll continue to keep taking on those clients and doubling, tripling, or quadrupling their leads for as long as we can.
That said, the only way to know for sure if you and GorillaGrowth are a match made in heaven is to book a call with us—not next week, not tomorrow, not later, but right freaking now. The sooner we put your business on a traction channel, the sooner you get more red-hot leads and sizzling sales.
How long will it take?
No two projects are the same; therefore, our timeline depends on the client and their appetite. But we can 100% double your leads in a year or less.
• Google Ads: On average, it takes our team less than 15 business days to create your Google Ads campaigns from the day we receive all of your business information and completed questionnaires. Once live, you will receive phone calls and email addresses from highly qualified leads almost immediately. Of course, this depends on the search volume and level of competition for targeted keywords in your service area.
• Map Pack: On average, it takes 2-3 months to secure a spot in the Map Pack for your immediate service area. This depends on your location and keyword difficulty. Also, something to keep in mind is proximity is one of the top three ranking signals for Map Pack rankings. Therefore, we will first focus on ranking your service business in your immediate city or town (10 miles radius around your business address). Once we secure your spot for a majority of the zip codes in this area, we will shift our focus to ranking your business in the Map Pack for any cities, villages, or towns you service beyond 10 miles.
How much does it cost?
Again, every local service business is different—the more we do, the more we charge. But one of the great things about working with GorillaGrowth is that we’ll only offer you exactly what you need, and nothing more.
Want to elevate your brand with a conversion-focused website? Done. Need results today and prefer starting with a targeted PPC Campaign? You got it.
GOOGLE ADS
• One-Time Setup Fee: $999
• Monthly Management Fee: $200 + 15% of Ad Spend
• Minimum Ad Spend: $1000+
MAP PACK
• One-Time Setup Fee: $999
• Basic Plan Monthly Fee: $799
• Pro Plan Monthly Fee: $1499
GOOGLE ADS + MAP PACK
• Setup Fee: $1499 (Save $500!)
• Google Ads Management Fee: $200 + 15% of Ad Spend
• Map Pack Basic Plan Fee: $799
• Map Pack Pro Plan Fee: $799
LEAD GEN TOOLS
• Monthly Fee: $199
Not sure which path to take? Schedule a call with us today. We’ll learn about your business, review your goals, and put you on the right traction channel(s).
Note: if you were to build your own digital marketing dream team, you’d likely spend $150,000 per year (or more) in salaries. If you bundle these two channels, and spend $2000/month in ad spend, you’d only spend $43,475 per year!
My business is seasonal, will this work for me?
Absolutely! First, we can set start and end dates for any of your Google Ads campaigns. For example, if you only offer mosquito control between April and October, we can ensure ads in your mosquito control campaign only run during these months. This ensures you only pay for leads you can service!
Second, our pricing model (month-to-month) serves seasonal business extremely well. If your local service business is one of those that completely shut down during certain months (example: snow removal), you can pause or cancel your traction channel(s) at anytime. Again, our goal is to support your business.
How do I get started?
We’re currently accepting a select few local service businesses who are ready to chase success with us and find out what it’s like to achieve real, measurable results. However, you have to make the first move.
To get started, (a) select your path from the list above or (b) schedule a call to learn which path will best help you achieve your growth goals with your budget.
Still have questions?
Ready to Streamline Your Workload?
Get started today with no credit card required!
