Module 6: Referral

The referral stage is where customers recommend you to their family & friends.

The Referral Stage Explained

A brief description of what the Referral stage is, which metrics are worth tracking, and what marketing channels move the needle.



Viral Coefficient

Viral Coefficient refers to the number of new customers an existing customer refers to your local service business.

Back to course list

Setting SMART goals helps you clarify your ideas, focus your energy, and use your resources wisely. To help you get started, we’ve created a FREE template with all the tools you need to set (and achieve) your most important marketing goals.

Run Your First Marketing Experiment

In order to figure out which marketing channel will work for your business, you need to run experiments early and often. So we created FREE Test and Learn Cards with instructions so you can get started today. Now, running marketing experiments is easy!

Ready to get started?

Download the PDF to read it at a later time OR subscribe to our newsletter to receive future updates.

Download