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Module 1: Awareness

The awareness stage focuses on the brand-building aspect of your marketing.

The Awareness Stage Explained

Get a quick explanation of what the Awareness stage is, which metrics are worth tracking, and how you can best move the needle.

Branded Search Traffic

Branded Search Traffic refers to the amount of traffic your website receives from branded keywords (those that contain your company’s name) on search engines like Google and Bing.

Social Media Mentions

Social Media Mentions refers to the number of times your brand has been mentioned on social media networks like Facebook, Twitter, and Instagram.

Learn How to Set SMART Goals

Setting SMART goals helps you clarify your ideas, focus your energy, and use your resources wisely. To help you get started, we’ve created a FREE template with all the tools you need to set (and achieve) your most important marketing goals.

Run Your First Marketing Experiment

In order to figure out which marketing channel will work for your business, you need to run experiments early and often. So we created FREE Test and Learn Cards with instructions so you can get started today. Now, running marketing experiments is easy!

Ready to get started?

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