Marketing Strategy playbook
The Small Business Blueprint
Learn how to find new customers and grow your local service business through online marketing.
6 chapters31 min readUpdated
Chapters · 6
What's inside
- 1Introduction2 min readBefore you set forth on your marketing journey, learn why we wrote this guide, who it’s for, how to use it, and what to expect.Read chapter 1
- 2Double Down on Your Customers5 min readCustomers are the lifeblood of your business. In this chapter, we’ll explain the importance of understanding your customers & show you how to use job stories to do just thatRead chapter 2
- 3The Importance of Branding6 min readThis chapter will show you how to develop your brand and cultivate your company’s story so that you can confidently communicate your value to customers.Read chapter 3
- 4How to Increase Your Chances of Marketing Success4 min readBefore we dive into the specific tactics at your disposal, it will be helpful to walk you through the three steps ALL experienced marketers take to increase their chances of marketing success.Read chapter 4
- 5Level Up Your Marketing Strategy with the Conversion Funnel6 min readIn this chapter, you’ll learn how to create your own conversion funnel to visualize and understand your customer’s behavior at each stage of your business.Read chapter 5
- 6Foundations of Traffic Acquisition9 min readWith so many traffic channels available, we’ll show you the difference between push and pull marketing tactics, and how to choose the best channel for YOUR business.Read chapter 6
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