How PurLawn cut down on admin time & cost to grow faster with GorillaDesk

Founded by Matt and Evan, PurLawn is a family-owned lawn and pest control company based in Delray Beach, Florida.

Matt and his team have over 30 years of experience in the lawn care industry. PurLawn is known for providing its customers with a green, weed, and pest-free lawn care service.

The Burning Issue…

Unlike most lawn and landscape entrepreneurs, Matt was always in favor of having efficient systems in place to run the business.

So, even before starting with an all-in-one lawn care software, he used software for handling billing, customer data management, and scheduling.

However, as Matt said,

“Life before GorillaDesk was expensive, disorganized, and chaotic.  For a start-up in its infancy, having a simple system that can schedule, invoice, and bill customers with speed and ease is essential.”

The biggest challenge for Matt was billing customers. 

“Our biggest challenge was billing customers.  90% of our clients are on auto-pay, and it was very difficult to link the software with a CC company platform that also could track all of the information efficiently and easily.”

There was no integration available between his CRM and the credit card/payment processor company. So, he was spending a lot of time manually ensuring that customers paid on time and then updating the payment status inside his CRM.

It had gotten to the extent that he had to hire additional help to manage it.

“We had to rely on a 3rd party company that was not integrated with our old CRM, and it was just a real mess that ultimately required more help in the office and additional wages,” said Matt.

Soon he realized he couldn’t keep on adding more people to the team to handle operations manually. He needed to find a better way. That’s when Matt started researching various available options.

The Search for the Right Lawn Care Software

When Matt started his research for the right lawn care software, he had a straightforward goal: finding a solution that can schedule jobs, automate invoicing, and bill customers with speed and ease.

He gave a couple of software systems a try before GorillaDesk but wasn’t impressed. He even thought of stopping his research and continuing with his existing setup.

He then leaned towards the community for recommendations and that’s when he was introduced to GorillaDesk.

Matt chose GorillaDesk because…

1. A lot of people he knew personally recommended GorillaDesk.
2. The product is user-friendly, cost-effective, and intuitive.

“GorillaDesk kept popping up as a name that other company owners highly recommended, and then when I demoed it, I was immediately sold.  It just felt right, user-friendly, cost-effective, intuitive.  I said to myself; these guys get it. Finally, a modern and current software company has entered this sleepy space in our industry,” said Matt.

He was also impressed by the initial customer support that the GorillaDesk team provided during the onboarding process. He loved how the customer support team is always available throughout the working hours. 

How the PurLawn team uses GorillaDesk to grow!

Today, Matt and his team use GorillaDesk’s lawn care software for:

1. Scheduling jobs
2. Invoicing customers
3. Accept payments
4. Reducing administrative cost and time

And much more!

Among other benefits he experienced with GorillaDesk are:

1. Increased sales,
2. Fewer expenses administratively,
3. Speed in field scheduling and invoicing.

What’s the secret to Matt’s success?

The switch to GorillaDesk immediately yielded positive results for the PurLawn team.

When we asked Matt about the measurable benefits he has seen with GorillaDesk, he said:

“Savings in admin and overall cost. Time, as a start-up, my time can now be spent more constructively, working “on” the business versus “in” it. Overall confidence in our organization, less time trying to learn the system and more time utilizing it.”

The fact that the GorillaDesk team is always available to talk and resolve their issues is precious to him. He loves how he can manage almost everything from the field using GorillaDesk’s lawn care mobile app.

Suggestions for fellow Lawn care and Landscaping business owners

Providing quality service and customer support is the staple of any well-run business that provides a service.

To provide quality service and support, one needs more time and efficient operations.

As a lawn care business owner, if you are not looking to automate and shift to online processes, you are shooting yourself in the foot.

Online processes are more scalable, repeatable, and changeable, costing less. That’s precisely what GorillaDesk helps you achieve.

He went on to add:

“Just demo it and look to those you respect and trust in the industry that currently uses GorillaDesk.”