Email marketing is a powerful marketing channel for all small businesses.
While many channels (like SEO and social media) rely on third-party platforms which are volatile and subject to change, the email list you build and grow over time will become a vital part of your business which steadily drives new and repeat visitors to your website.
There are practically no limits on how far you can segment subscribers, target them across multiple channels, and personalize your communication to speak directly to their wants, desires, and needs.
The potential for driving sales through email marketing is NOT to be underestimated.
So start collecting emails today, discover segmentation opportunities, and always provide tremendous value.