Email Marketing playbook
The Email Marketing Money Machine
How to leverage promotional and transactional emails to increase sales and encourage repeat bookings.
10 chapters29 min readUpdated
Chapters · 10
What's inside
- 1Introduction to Email Marketing1 min readWhat is email marketing and how can you put it to work for your small business? Learn the basics and how you can get started with email marketing today.Read chapter 1
- 2Why Email Marketing is the Key3 min readUncover the benefits of email marketing and WHY your small business needs to take advantage of this powerful marketing channel.Read chapter 2
- 3Establish Your Email Marketing Goals1 min readEstablishing your email marketing goals will dictate the type of campaigns you send, who you target, the content you include, and how you measure success.Read chapter 3
- 4How to Grow Your Email List4 min readGrowing your email list is an essential part of any small business. Discover the two most effective ways to build your email list.Read chapter 4
- 5Using Segmentation to Increase Engagement4 min readTargeted email marketing, often referred to as email segmentation, allows your small business to send relevant offers and content to unique segments in your email list.Read chapter 5
- 6The Anatomy of a Perfect Email3 min readBillions of emails are sent every day, so it’s important your emails stand out from the crowd. Learn the five key elements all good emails have.Read chapter 6
- 7The Power of Promotional Emails3 min readTake a look at the various types of promotional campaigns and marketing emails, and discover how they can convert subscribers on your email list into paying customers.Read chapter 7
- 8Winning with Transactional Emails4 min readTransactional emails are automated, real-time messages sent to users after a specific action has taken place on your website. Learn how to leverage these emails to your advantage.Read chapter 8
- 9Measuring Your Results4 min readEmail marketing and website analytics tools give you a high-level overview of how your subscribers are interacting with your campaigns and allow you to compare the success of one campaign to another.Read chapter 9
- 10Final Thoughts1 min readEmail marketing gives your small business a low-cost, high-reward solution to grow your business. So use the advice in this guide to start collecting emails and building relationships today.Read chapter 10
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