Introduction to Email Marketing

Did you know there are three times as many email accounts than both Facebook and Twitter accounts combined?

Or over 205 billion emails are sent and received every day?

How about the fact that as a marketer, you are six times more likely to get a click-through from email than Twitter?

Email isn’t going anywhere anytime soon, and smart small business owners know it.

You’ve probably seen the reports showing email marketing has the highest ROI of any channel available and are itching to start using email marketing to drive sales for your business.

You see, your email list is a business asset that no one can take away from you. It can always be saved and transferred to a different email marketing tool as needed.

Plus your email list is also something that adds tremendous value should you sell your business in the future.

It allows you to contact people who have either booked a service with your business, are interested in your services, or are very passionate about your industry or niche.

So you may be wondering, how exactly do I get started with email marketing? And what are the steps I need to take get up and running with email and ensure my campaigns are a success?

Well, in the interest of sharing best practices and helping you succeed as a small business owner, I’ll walk you through how to:

• Start building an email list.
• Drive more website traffic and increase sales with strategic campaigns.
• Take advantage of transactional emails to encourage repeat bookings.
• Improve your email marketing performance over time using data.

But first, let’s take a look at why email marketing is so useful for small businesses in particular…