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Chapter 1

Why We Wrote This Guide

If you are anything like our customers, you always want to see your local service business rule the search engine rankings. But you’ve put off the thought for one of the following reasons – you are either tight on time, cash-strapped, not knowing how to start, or all of the above.

There are so many options and a lot of noise in the Local SEO niche, so the fact you’ve taken the time to listen to us means a lot. So thank you!

If you are starting off with Local SEO, you’ve got a whole journey ahead of you, and you’re searching for the best way to make your dreams come true. For me, it was a quest for freedom. But for you, it may be something else.

Regardless of your endgame, it’s scary to stand at the bottom of a mountain, look up and see how much it will take to get to the top.  There are so many risks with every decision, move and step that can cause you to tumble back down to the bottom.   But here we go.

In this playbook, we want to share with you something we never had: an actionable Local SEO strategy that you could follow along to build a business.

This strategy taught me how to rank higher in search engines, grow traffic and leads, track the metrics that mattered, and allowed me to make more informed decisions more often.

Having a playbook like this way back when would have saved me a lot of falls and failures. And although luck often plays a big part in these things, luck is really the combination of preparation and opportunity.

We’re not saying it’s our way or the highway. We are saying: if you follow the exercises, pay attention to the factors, and commit yourself, the outcome will be a substantial inflow of organic traffic and new leads every month.  So it’s up to you.

That’s all for now, and if you have any questions about this, please feel free to reach out to us at [email protected].

Up Next…

2. What is Local SEO?