Local SEO playbook
The Local SEO Playbook
Learn how to drive more leads and make your phone ring by dominating the Google Map Pack and organic rankings.
10 chapters64 min readUpdated
Chapters · 10
What's inside
- 1Introduction2 min readBefore you set forth on your Local SEO journey, learn why we wrote this playbook, who it’s for, how to use it, and what to expect.Read chapter 1
- 2What is Local SEO?6 min readWhat is Local SEO and how can you put it to work for your field service business? Learn everything you need to know and get started with Local SEO today.Read chapter 2
- 3Google Business Profile (Google My Business Listing)10 min readThe most important piece of your Local SEO strategy. Uncover the benefits of Google My Business and HOW you can take advantage of this powerful channel to drive more phone calls.Read chapter 3
- 4Local And Global Citations13 min readCitations are an essential part of building a strong online presence for your field service business. Discover what it takes to build citations and zoom past your competition.Read chapter 4
- 5Google Map Packs Ranking1 min readRanking in the Map Pack helps you get more visibility and attract new leads for your local service business. Learn the factors that contribute in ranking and make a business stand out from the rest.Read chapter 5
- 6On Page SEO And Schema Markup10 min readSchema is code that’s added to your website that speaks directly to Google (and other search engines). In this chapter, we’ll show you how to handle on-page SEO and add schema to your website.Read chapter 6
- 7Link Building5 min readLinks are like the light from a torch beam. The more links pointing to your site, the brighter they are, and the brighter your site will shine, making it easier for Google and your potential customers to find you.Read chapter 7
- 8Getting More Customer Reviews5 min readCustomer Reviews = Votes of Confidence. In this chapter, you’ll learn how reviews help your business zoom past the competition in the search engines and get you more customers.Read chapter 8
- 9Tracking Your Results10 min readIf you can’t measure it, you can’t improve it. Local SEO is no different. Learn which metrics you should focus on to measure the impact of your Local SEO efforts.Read chapter 9
- 10Final Thoughts And The Way Forward1 min readLocal SEO gives your local service business a low-cost, high-reward option to grow your leads and make your phone ring. Learn how to get started and assess the options available to you.Read chapter 10
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