Articles | Marketing

How to Get More Reviews for Your Pest Control Company

Chris Moreschi

Pest Control Reviews Strategies

Online customer reviews have become the modern-day equivalent of word-of-mouth in the internet age, and they are crucial for the success of any business, particularly for pest control companies. Consumers rely heavily on online reviews, so their impact on consumer behavior is significant and cannot be underestimated. Studies show that 91% of people read online reviews, and 84% trust them as much as personal recommendations.

Simply put, failing to collect and utilize reviews means missing out on a valuable opportunity to attract more customers and enhance your brand reputation. That’s why we’ve put together this article – to provide you with actionable strategies for collecting reviews and optimizing their impact on your business. 

By the end of this article, you will have a comprehensive understanding of how to establish a strong online reputation, gain new customers, and distinguish yourself in a competitive market. If you operate a pest control business and want to expand your customer base and enhance your brand reputation, this article is an absolute must-read.

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The Role of Customer Reviews in Enhancing Your Field Service Business

The impact of reviews on your pest control business cannot be overstated. They can either make or break your business. When potential customer wants to spend their hard-earned money, they turn to online reviews to learn about the experiences of past customers. They’re more likely to choose your business if they read glowing reviews. But if they come across negative reviews, they’ll quickly move on to one of your competitors.

But it’s not just about attracting customers; reviews can also be a powerful tool for enhancing online visibility. According to research by SEO leader Moz, online reviews are the second most significant factor in dominating local search rankings.

Local SEO Ranking Factors

Therefore, collecting positive reviews is not only about proving your ability to provide exceptional service but also gives Google a reason to showcase your business to potential customers. Collecting positive reviews isn’t just about proving your ability to provide exceptional service. It also gives Google a reason to showcase your business to potential customers.

By establishing a reliable process to generate reviews, you can unleash a torrent of positive reviews to help your business stand out. The more positive reviews you accumulate, the more likely you attract new customers, leading to increased revenue and even more positive reviews.

Keep reading to discover the different strategies to help your pest control company gather many reviews quickly.

Different strategies to collect customer reviews online.

Here are some strategies to collect customer reviews online for pest control businesses:

Timing is crucial.

The best time to request a review from a customer is immediately after completing the service. When the experience is fresh, they are more likely to leave a review. However, depending on the service, you must give the customer enough time to evaluate the service. 

Make it easy for customers to leave a review.

Make the review process as easy as possible for your customers. Provide a link or instructions on how to leave a review on your website, Google Business Profile, or Facebook. Send a personalized email to the customer with the links and instructions.

Personalize the request.

Personalization is vital to getting more reviews. Use the customer’s name in the request and mention specific details about the service provided. Thank them for choosing your company and for their trust in your services. Use a friendly tone in the request.

Follow up with a reminder.

Not all customers will leave a review on the first request. Follow up with a reminder email or message a week after the initial request. A gentle nudge can encourage customers to leave a review.

Incentivizing Reviews: Where should you draw a line?

Incentivizing customers to leave reviews on Google Business Profile is one way to encourage customers to share their positive experiences with others. However, it’s essential to keep in mind that there are potential risks and drawbacks associated with this strategy.

Creative Ways to Incentivize Customers to Leave Reviews

  • Offering discounts or free services is one of the most effective ways to incentivize customers to leave reviews. For example, a pest control business could offer a 10% discount on the next service or a free inspection for every customer who leaves a review. Other creative ways to incentivize customers to leave reviews include:
  • Offering a chance to win a prize: A pest control business could hold a contest where customers who leave reviews are entered into a drawing for a prize, such as a gift card or a free service.
  • Sending personalized thank-you notes: A pest control business could send personalized thank-you notes to customers who leave reviews, expressing their appreciation for the customer’s time and feedback.

Potential risks and drawbacks of incentivizing reviews

Incentivizing reviews are great, but the potential dangers and downsides cannot be ignored. The consequences of blindly encouraging reviews without consideration for Google’s policies can be catastrophic for your business.

One major pitfall is the risk of receiving biased or false reviews, which can erode your business’s reputation and credibility over time. Furthermore, incentivizing reviews that violate Google’s policies can result in severe penalties, such as account suspension or removal of reviews.

To maintain the integrity of your business and avoid these dire consequences, it is crucial to understand and comply with Google’s policies and regulations regarding incentivizing reviews. Doing so can effectively encourage customers to leave reviews on your Google Business Profile while safeguarding your business’s credibility and reputation.

Collecting Reviews: With & without GorillaDesk

There are many tools available that can help field service providers collect customer reviews. But what makes a tool stand out is the ability to contextualize the automation process rather than sending out campaigns randomly.

That’s where GorillaDesk comes to your rescue. If you use GorillaDesk to optimize your pest control operations, the platform can accurately track service completion and subsequently prompt customers to provide feedback through strategically timed email notifications. Leveraging these contextual data points can significantly enhance the likelihood of receiving reviews from satisfied customers.

Collecting reviews with GorillaDesk

Here is how GorillaDeskhelps you automate the review generation process.

Set up the ‘Appointment Followup’ email in your GorillaDesk account. Ensure you: 

  • Enable the ‘Appointment Followup’ email by ticking the box below the green Follow-up #1 button. 
  • Set to send this follow-up email ‘immediately’ after a completed job.

Here is what the final email looks like:

What makes this email tick:

  • Personalization: The email includes the customer’s first name.
  • A clear call to action: The email has a big “Leave Us A Review” that clearly states the next step for the customer.
  • The post-script message includes an email and the phone number for customers to connect in case they are unhappy with the service.

Follow-up email

Here is what the email preview looks like.

Collecting reviews without GorillaDesk

As we saw above how GorillaDesk makes it easier for its customers to automate the review collection process completely. If you are not a GorillaDesk user, we still got you covered. Here are email templates you can use for setting up your review campaign.

First Email

  • Subject Line: [First Name], Your Opinion Matters.

Hey [First Name],

Thanks for choosing [your business name]. It was a pleasure treating your home for  [service type].

I’m reaching out personally to ask about your overall experience.

We’re committed to being better every single day, and your feedback shows us how to do that. Could you please leave us your valuable feedback? It only takes a few minutes.


Thank you for your trust and support. I really appreciate it.

Have a great day!

Your Name


Company Name

Contact Number

Follow-up Email

  • Subject Line: Share Your Experience With Us, [First Name]?

Hi [First Name],

I just wanted to follow up on my previous email about your recent experience with [your company name].

Now that we’ve treated your home for [pest problem], we’d love your thoughts about your most recent experience.

Feedback from amazing customers like YOU help us improve our services and make others feel confident about choosing [your business name].  


Thank you for your trust and support. I really appreciate it.

Have a great day!

Your Name


Company Name

Contact Number

Businesses Acing the Review Game with GorillaDesk

Over 1000 pest control companies are leveraging GorillaDesk to automate their review game and strengthen their online presence. Below are a few of them:

A) Finishline Pest Control 

B) Issaquah Pest Control 

C) Natural Resources Pest Control

D) Upstate Pest & Wildlife Control

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Wrapping it Up

In conclusion, customer reviews are crucial to any field service business. They not only help in enhancing your brand reputation but also assist in attracting new customers. Implementing different strategies to collect reviews online, incentivizing reviews while drawing a line, and utilizing software like GorillaDesk can help businesses ace the review game. 

Remember, your customer’s opinions can make or break your business, so it’s crucial to be proactive in collecting and responding to their feedback. So, don’t hesitate to adopt these review collection strategies and start building your online reputation today! Don’t wait any longer; take action and watch your business grow!

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