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7 Systems That Will Define Local Service Businesses

Chris Moreschi

Before stepping into this new decade, the team at GorillaDesk spent some time reflecting on how we can best serve small business owners just like you.

What we discovered is most people start a local service business to create a better life for themselves—more time, more money, and more freedom.

Unfortunately, they soon find themselves in a scenario that is precisely the opposite. Their businesses actually take these resources from them as opposed to giving them back.

So we have decided to focus all of our resources to helping you achieve entrepreneurial freedom, and as the expression goes, “A journey of a thousand miles begins with a single step.”

And that first step is developing systems for each part of your business.

But before I dive into systems, I want you to think about your dream business for a moment.

The business you intended to build before you took a flying leap into the unknown.

Did it run like a well-oiled machine, giving you more time to spend with your family, more money to build a comfortable life, and more freedom to take a vacation or pursue a hobby?

Did your dream business have customers lined up around the block to work with you and a team you could trust to take care of them just like you would?

If so, you’re going to love what we have in store for you.

Specifically, through our content, we’re going to show you how to develop rock-solid systems that ensure your local service business runs the way you want it to, no matter where you are.

And the cool thing is this… No matter what industry you’re in—pest control, lawn care, or something in between—every business needs the same systems more or less.

So without further ado, let’s take a look at the seven essential systems your business needs.


Leadership is important because your local service business is a direct reflection of you—both your strengths and your weaknesses. So we start by creating a picture of a business that works for you because, without a clear understanding of what you want your business to become (and the kind of life you want it to support), you’ll never be able to achieve your desired results.

Our goal: help you lead from your values and work on your business, not just in it.


Marketing (as a strategy) is important because it helps you discover who your ideal customer is and how you can best reach them. Once you understand this, you can scan the marketplace for opportunities and continually revise your marketing strategy as you grow. This is important because one marketing channel does not fit all (unfortunately), and a marketing channel that works for you today may or may not work for you in the future.

Our goal: help you develop a marketing mindset and long-term growth strategy.


Finance is important because no matter what your growth goals are—more revenue, more profit, more locations—you must understand and properly manage your financial resources to get there. Failure to develop financial systems in your business means you are relinquishing control over your hard-earned money and the power to leverage it to achieve your vision.

Our goal: help you manage your local service business by the numbers.


Management is important because you must learn how to create a high-performance team to achieve your vision. This involves attracting and developing people who are committed to your goals, deliver exceptional results, and continually improve your business. Failure to hire (and retain) great employees will limit your ability to scale your local service business.

Our goal: create a high-performance team that consistently produces great results.

Customer Fulfillment

Customer Fulfillment is important because you only get one chance to make a great first impression. The better experience customers have, the more repeat business and referrals you’ll receive. Conversely, if you lack the systems necessary to deliver a positive customer experience, potential customers in your service area will quickly find out. So here we focus on designing a customer experience that consistently delights and over-delivers on your promise.

Our goal: help you craft and scale your customer experience.

Lead Conversion

Lead Conversion is important because you need to develop a sales process that delivers consistent, predictable results BEFORE you start marketing. There is no worse feeling than investing your limited time and hard-earning money in lead generation and not being able to close those deals. Here we focus on taking everything you’ve learned about your ideal customer and develop a sales process that makes it easy for them to say “Yes” to your offers.

Our goal: help you design a sales process that works time and time again.

Lead Generation

Lead Generation is important because a majority of local service businesses never see results for marketing online, and the reason is simple… Everyone is vying for the attention of your audience; competition is fierce. On top of that, most local service businesses are doing the exact same thing as each other. Here we will help you connect with your ideal customers and help them see the value in choosing your business over the company next door.

Our goal: help you build a system that attracts and engages potential customers.

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