Pirate Metrics for Local Service Businesses
We know how confusing, frustrating, and intimidating marketing can be for small business owners, so we’ve created the holy grail of growth just for you. Inside you’ll find the best metrics and marketing channels for each stage of the Pirate Metrics framework.
Introduction
Learn what the Pirate Metrics framework is and why your business needs it.
Awareness
The awareness stage focuses on the brand-building aspect of your marketing.
Acquisition
The acquisition stage is where you identify website visitors as individual users.
Activation
The activation stage is where you encourage new leads to try your services.
Revenue
The revenue stage is where a lead finally becomes a paying customer.
Retention
The retention stage focuses on getting customers to come back and buy again.
Referral
The referral stage is where customers recommend you to their family & friends.
Erik Arrabal
Marketing Lead at GorillaDesk
Downright obsessed with digital marketing, Erik helps field-service professionals just like you understand and implement a smarter, more efficient marketing strategy into their business.
Learn How to Set SMART Goals
Setting SMART goals helps you clarify your ideas, focus your energy, and use your resources wisely. To help you get started, we’ve created a FREE template with all the tools you need to set (and achieve) your most important marketing goals.
Run Your First Marketing Experiment
In order to figure out which marketing channel will work for your business, you need to run experiments early and often. So we created FREE Test and Learn Cards with instructions so you can get started today. Now, running marketing experiments is easy!
Ready to get started?
Download the PDF to read it at a later time OR subscribe to our newsletter to receive future updates.