Before you dive in, it’s worth taking a minute to set SMART Goals and think about what you want to achieve with email.

This process will dictate the type of campaigns you send (marketing versus transactional emails) and who to send them to.

The key to establishing SMART Goals for your email marketing efforts is to align them with your company’s overall goals.

Is your goal to:

• Drive new sales?
• Encourage recurring bookings?
• Acquire fresh leads for your sales team?
• Find more attendees for your event?

Email marketing is one of the most powerful channels to reach your audience, and it can be used to achieve a wide array of objectives, so it’s worth spending some time thinking about what you hope to accomplish with it before jumping in.

Planning what you want to achieve with email before you dive in makes it much easier to identify what type of campaigns to send, who you target, the content you include, and how you measure success.

It also helps you deliver focused, high-performing email campaigns to achieve your marketing goals.

Now with that out of the way, it’s time to start building and growing your email list.