If you’re like most field service entrepreneurs, chances are you’re already using email to run your business efficiently.

But as effective as email is, it’s not enough on its own.

Why?

Because not only do you need the right email strategy, but you also need the right email sequence.

Send the right emails at the wrong time to a prospect or a customer, and people will unsubscribe from your emails (or worse, do business with one of your competitors).

But if you send the right email at the right time, you won’t just have lifelong customers…

…you’ll earn evangelists for your business.

So you might be wondering, “how do I write emails that get people to take action and when is the best time to send them?”

Well, writing persuasive emails that encourage people to take action isn’t easy, and it’s a skill you need to learn.

In this post, we’re going to share with you 17 proven & ready-to-use email templates for scheduling services, sending estimates and invoices, asking for reviews, announcing new offers and services, and more.

Simply take these email scripts, personalize them with your information, hit send and level up the performance of your local service business.

It’s as simple as that.

Let’s begin!

1. New Lead Welcome + Estimate Email

Subject: [First name], here’s your quote for [service they request].

Hi [First Name],

Welcome to [Your Business Name]!

Thank you for filling out the instant price request form and choosing to do business with [Insert Your Business Name].

It looks like you are having an issue with [Insert pest problem they mentioned]. [Add details about the service: the process, how it works, any precautions.]

The cost for this service is [insert the dollar value].

We also offer a 30-day satisfaction guarantee after your first service.

If you see [pest type] again during this time, feel free to call us back. We will come back to treat the problem, at no additional cost to you.

<CTA: BOOK YOUR FIRST SERVICE NOW!>

If you have any questions about the service or pricing, you can reply to this email or give us a call at [Phone].

I’d be happy to answer any questions you may have.

Have a great day ahead!

Your Name
Role/Position
Company Name
Contact Number

Once you personalize the template using your lead’s or customer’s details, here is what it looks like:

3. [Follow Up Email ] New Lead Welcome + Estimate (If First Email Is Opened, But Not Clicked)

Subject: RE: [First name], here’s your quote for [service they request for].

Hi [First Name],

Thank you for reaching out and requesting instant pricing for [service type they reached out for].

I know how important keeping your family safe and your home pest free is to you. So I was wondering…

Have you had a chance to review your Instant Price request?

If not, here is the instant price quote for your service request.

YOUR INSTANT PRICE QUOTE IS: [insert the dollar value]

Why wait?  Book your service today!

<CTA: BOOK ONLINE INSTANTLY>

If you have any questions about the service or pricing or prefer to schedule your first service another way, simply reply to this email or give me a call at [Your Phone No].

I’d be happy to answer any questions you may have.

Have a great day!

Your Name
Role/Position
Company Name
Contact Number

Once you personalize the template using your lead’s or customer’s details, here is what it looks like:

4. [Follow Up Email ] New Lead Welcome + Estimate (If First Email Is Opened And Clicked)

Subject: RE: [First name], here’s your revised quote for [service they request for].

Hi [First Name],

Thank you for reaching out and filling out the instant price request form for [service type they reached out for].

With so many available options, choosing a Pest Control professional is no easy task!

That’s why we’ve added a $X credit to your account for the next 24 hours. We hope this makes working with [Your Company Name] the obvious choice!

YOUR REVISED INSTANT PRICE IS [Old Quote] [New Quote]

Why wait? Book now before this offer expires.

<CTA: BOOK ONLINE INSTANTLY>

If you have any questions about the service or pricing or prefer to schedule your first service another way, simply reply to this email or give me a call at [your phone].

I’d be happy to answer any questions you may have.

Have a great day!

Your Name
Role/Position
Company Name
Contact Number

Once you personalize the template using your lead’s or customer’s details, here is what it looks like:

5. Service Scheduling Confirmation Email

Subject: Your appointment for [service name] has been scheduled!

Hey [First Name],

This email is to confirm your appointment for [Service Name] on [Appointment Date Time Client Timezone with Staff Name].

The appointment is made for the following address: [Insert Client’s Service Address].

If you have questions or need to reschedule for any reason, please reply to this email [minimum X-hours before the scheduled time].

Thank you for choosing [Your Business Name].

We appreciate and value your business.

Have a great day!

Your Name
Role/Position
Company Name
Contact Number

Once you personalize the template using your lead’s or customer’s details, here is what it looks like:

6. Post Service Feedback/Review Email

Subject: [First Name], your opinion matters!

Hey [First Name],

Thanks for choosing [your business name]. It was a pleasure treating your home for  [service type].

I wanted to reach out personally and ask about your overall experience.

We’re committed to being better every single day, and your feedback shows us how to do that.

Could you please leave us your valuable feedback? It only takes a few minutes.

<CTA: ADD GORILLADESK SHORT CODE TO COLLECT FEEDBACK>

Thank you for your trust and support. I really appreciate it.

Have a great day!

Your Name
Role/Position
Company Name
Contact Number

Once you personalize the template using your lead’s or customer’s details, here is what it looks like:

7. Post Service Feedback/Review Follow Up Email

Subject: Share your experience with us, [first name]?

Hi [First Name],

Just wanted to follow up on my previous email about your recent experience with [your company name].

Now, that we’ve treated your home for [pest problem], we’d love to know your thoughts about your most recent experience.

Feedback from amazing customers like YOU help us improve our services and make others to feel confident about choosing [your business name].  

<CTA: ADD GORILLADESK SHORT CODE TO COLLECT FEEDBACK>

Thank you for your trust and support. I really appreciate it.

Have a great day!

Your Name
Role/Position
Company Name
Contact Number

Once you personalize the template using your lead’s or customer’s details, here is what it looks like:

Special Note:

Check out how Finishline Pest Control & Natural Resources Pest Control automated their customer review generation process.

It takes about 30 minutes to enable this feature in GorillaDesk.

And, the result?

Both companies have generated over 70 reviews in less than 5 weeks. Their review count keeps on increasing, without them having to spend time asking their customers for reviews.

To see how Finishline Pest Control generated over 70 reviews in less than 5 weeks, head over to this post!

8. Post Service Invoice/Billing Email

Subject: [Company Name] – Your invoice for your recent [service name]

Hi [first name],

Thanks for your recent business with [Company Name]. I really appreciate it.

I have attached a detailed copy of invoice [invoice number] to this email.

The total amount due is [invoice amount], to be paid by [invoice due date].

<CTA: ADD LINK TO PAYMENT PAGE>

If you have any questions or concerns regarding this invoice, please don’t hesitate to get in touch.

Thanks again for your trust and support.

Have a great day!

Your Name
Role/Position
Company Name
Contact Number

Once you personalize the template using your lead’s or customer’s details, here is what it looks like:

9. Invoice Payment Reminder/Follow Up Email

Subject: Follow-up on [Invoice Number] for your recent [service name].

Hi [first name],

I hope you’re well.

This is just to remind you that payment on [Invoice number] for your recent [service name], which we sent on [Date], will be due [next week/in X-days].

I understand you may be busy, but I’d appreciate if you could take a moment and look over the invoice when you get a chance.  

<CTA: ADD LINK TO PAYMENT PAGE>

If you have any questions or concerns regarding this invoice, please don’t hesitate to get in touch.

Thank you for doing business with us. I appreciate it.

Have a great day!

Your Name
Role/Position
Company Name
Contact Number

Once you personalize the template using your lead’s or customer’s details, here is what it looks like:

10. Email To Schedule Next Service

Subject: [First Name], Your [weekly/monthly/quarterly] [Service type] is due on [Date].

Hi [first name],

Hope you are doing well.

I am writing this to inform you about your next [weekly/monthly/quarterly] [Service type].

Here are a few available slots for your next appointment:

1. [Date-1; Time-1]
2. [Date-2; Time-2]
3. [Date-3; Time-3]

Please reply with the slot that works best for you, and we’ll reply to confirm your appointment.

Let me know if you have questions about the service or schedule.

I look forward to hearing from you.

Have a great day!

Your Name
Role/Position
Company Name
Contact Number

Once you personalize the template using your lead’s or customer’s details, here is what it looks like:

11. Email To Schedule Next Service (Follow-up)

Subject: [First Name], your [weekly/monthly/quarterly] [Service type] is due on [Date]! 

Hi [first name],

I’m following up with you just in case my last email slipped through the cracks.

Your next [weekly/monthly/quarterly] [Service type] for this month is due on [Date]!

Here are a few available slots for booking the appointment:

1. [Date-1; Time-1]
2. [Date-2; Time-2]
3. [Date-3; Time-3]

Please reply with the slot that works best for you, and we’ll get back to you to confirm your appointment.

Let me know if you have questions about your service or schedule.

I look forward to hearing from you.

Have a great day!

Your Name
Role/Position
Company Name
Contact Number

Once you personalize the template using your lead’s or customer’s details, here is what it looks like:

12. New Offer Announcement Email

Subject: [First name], save up to [offer value] on your next [service name] with [your company name]! 

Hey [first name],

I hope you are doing well.

I am happy to inform you that we added a NEW coupon to our special offers page. By using this coupon, you can save up to [offer value] on your next [service name].

But there is a catch!

This offer is only for first X- booked appointments, so, you need to act now!

To claim the new coupon and check other ongoing offers:

<CTA: VISIT OUR SPECIAL OFFERS PAGE NOW!>

We appreciate and value your business.

Have a great day!

Your Name
Role/Position
Company Name
Contact Number

Once you personalize the template using your lead’s or customer’s details, here is what it looks like:

13. New Service Launch Announcement Email

Subject: The Wait Is Over: Come one, come all!

Hi [first name],

Wondering what’s all the fuss about?

Well… here is the exciting news.

We added [New Service Name] to our service bundle and wanted you to be the first to know.

If you, or anyone you know, is looking for an effective and trustworthy [Service Type ] Company, we’d love it if you could forward this email to them.

Because this service is brand new, we are giving the [first X people] who book a [new service] [$X] OFF!

<CTA: BOOK YOUR [SERVICE NAME] TODAY & SAVE>

We appreciate and value your business.

Have a great day!

Your Name
Role/Position
Company Name
Contact Number

Once you personalize the template using your lead’s or customer’s details, here is what it looks like:

14. Net Promoter Score (NPS) First Email

Subject: [First name], tell us what you think!

Hi [first name],

Thanks for your recent business with us.

At [Company Name], we aim to provide you with great service and high levels of customer satisfaction. But we only know if we’re doing a good job at this, if you provide us with feedback.

So, if you’d take a moment to let us know how likely you’d be to recommend [company name] to a friend or family member, it would help a lot.

<INSERT GORILLADESK CODE FOR NET PROMOTER SCORE SCALE>

All you have to do is click on a number. It won’t take more than 30 seconds, I promise 🙂

Getting your feedback is an essential part of helping us serve you better.

Thank you!

Your Name
Role/Position
Company Name
Contact Number

Once you personalize the template using your lead’s or customer’s details, here is what it looks like:

15. Net Promoter Score (NPS) – Everyone Who Gives A 9 Or 10

Subject: Thank you for your feedback! 

Hi [first name],

Thanks for taking out time to share what you think.

We are thrilled to know that you’d recommend [company name] to your friends and family members. A high rating means we are headed in the right direction.

That said, did you know 88% of customers trust online reviews just as much as personal recommendations?

A review from an amazing customer like YOU helps others to feel confident about choosing [your business name], and will really help us grow.

Would you mind helping us out by writing a review?

<CTA: Add Google My Business Review Link>

Thank you for your trust and support. I really appreciate it.

Have a great day!

Your Name
Role/Position
Company Name
Contact Number

Once you personalize the template using your lead’s or customer’s details, here is what it looks like:

16. Net Promoter Score (NPS) – Everyone Who Gives A 7 Or 8

Subject: Thank you for your feedback! 

Hi [first name],

Thanks for taking the time to share what you think. Your feedback matters to us.

At [Company Name], we always strive to provide you with the best service and for excellence in customer satisfaction.

After reviewing your rating, I’d like to get in touch with you to learn how we can better serve you next  time AND also offer you $X OFF on your next [service name].

To claim your exclusive discount:

<CTA: BOOK YOUR APPOINTMENT NOW>

If you have anything else you’d like to share with me, please hit reply and let me know what we can do to improve our services and provide you with a better customer experience.

I greatly appreciate your support.

Have a great day!

Your Name
Role/Position
Company Name
Contact Number

Once you personalize the template using your lead’s or customer’s details, here is what it looks like:

17. Net Promoter Score (NPS) – Everyone Who Gives A 6 Or Less

Subject: Thank you for your feedback! 

Hi [first name],

I would like to thank you for taking the time to share your experience with us.

I’m sorry to learn that you are not completely satisfied with your recent service. At [Company Name], we always strive to provide you with the best service, so this is bad news for us.

To make things right, we’d like to retreat your home at no additional cost to you!

Just hit the button below to book your complimentary retreatment.

<CTA: SCHEDULE A CALL BACK>

We look forward to providing you with a better level of service this time around.

Have a great day!

Your Name
Role/Position
Company Name
Contact Number

Once you personalize the template using your lead’s or customer’s details, here is what it looks like:

And there you have it!

Sending the right emails at the right time is critical to your field service’s business success.

You know you need to ask your customers to pay their overdue invoice, but how do you get this done without coming across as rude? You know you want them to give you feedback, but how do you word your emails without coming across as desperate?

With the help of these templates, you should find it a lot easier to overcome these challenges.

Overtime, you’ll want to experiment with your email strategy so that you can squeeze out the best results from your campaigns. This might involve changing the time you send emails, updating the subject lines, and even swapping out  the content in these emails.

Of course, that’s something you can focus on later and these templates should allow you to get your desired results in the meantime. Just take action, and you will see your local service business grow to the next level, with the help of these email templates.

Are you ready to take action?

Crush it.

Before you go, make sure to download these templates!