In today’s digital-first world, your website is more than just an online presence—it’s the face of your cleaning business and the first impression for potential customers. 

Imagine potential customers landing on your page, looking for reassurance that your services are professional, reliable, and tailored to their needs. Is your website sending that message?

Whether you’re starting from scratch or giving your current site a makeover, we’ve got you covered. We’ll explore why a great site matters, 13 key features that draw in customers, and 11 real-life examples from some of the best in the industry to inspire you.

Let’s turn your website into a powerful tool that attracts and converts.

Why your cleaning business needs a great website

Seventy-five percent of consumers judge a company’s credibility based on its website design. 

For cleaning businesses, having a great website isn’t just about aesthetics—it’s also a vital part of your cleaning business plan. A strong online presence boosts credibility, drives conversions, and positions your cleaning services as professional and trustworthy in the eyes of potential clients. 

In today’s competitive market, a well-designed website acts as your digital storefront where potential customers can quickly learn about your services, see your track record, and decide if you’re the right fit for their needs—all without picking up the phone.

But it’s not just about looking good. On-page search engine optimization (SEO) plays a crucial role in guaranteeing that prospects can find your cleaning business online. A well-optimized website will rank higher in local search results, giving you increased visibility when people are looking for services in their area. 

Keywords, metadata, and mobile-friendly design are key factors in how search engines rank your page—so every element needs to be optimized to get your business in front of the right audience.

Once a potential customer lands on your site, trust is the next hurdle to overcome. Clear, detailed service information, alongside customer testimonials, can be the difference between a casual visitor and a booking. 

People want to feel confident that they’re hiring a reliable company, and showcasing customer reviews, service guarantees, and transparent pricing helps build that trust. 

13 key features of successful cleaning business websites

Looking for tips on creating a professional, user-friendly, and high-converting site? Here are 13 essential features that can turn your cleaning business website into a powerful marketing tool:

1. Clear service descriptions

The Cleaning Authority’s site makes it crystal clear what type of cleaning services it offers. (Source)

Your website visitors should immediately understand what services you provide. Be specific so they know whether you offer residential cleaning, commercial cleaning, or specialized services like window washing or carpet care. 

Clear service descriptions help potential customers quickly identify if your business meets their needs. Include details on the types of cleaning you perform, the frequency of your service, and the areas you serve so they know exactly what to expect from your business.

2. Pricing

Clean Free Carpet Cleaning’s website displays transparent pricing so customers know what to expect from the start. (Source)

Transparent pricing is essential to avoid any confusion or hesitation. If possible, show your service tiers or create a pricing page that breaks down costs based on factors like service size, type, or add-ons. 

Some businesses avoid listing prices, but having a starting rate builds trust and allows customers to gauge whether or not they can afford your services. 

Offering a quote form is also an option, as it can lead directly to inquiries without overwhelming the customer.

3. Booking integration

Repeat customers can easily rebook services with Maidluxe’s client login. (Source)

A seamless booking system makes it easy for customers to schedule a service without calling or waiting for a reply. Streamlining this process ensures that you capture more leads and bookings.

Integrating tools like GorillaDesk’s customer portal gives customers 24/7 access to book, track, and manage their cleaning appointments, reducing the admin work for you. Plus, it enhances the customer experience by letting them update their preferences or review service histories at their convenience. 

4. Mobile-friendly design

Gleem’s commercial cleaning website is optimized for mobile and easy to read on mobile devices. (Source)

In a mobile-first world, your website must be fully responsive on any device. Most people browse the web on their phones, so a site that isn’t mobile-friendly will result in high bounce rates and lost leads. 

Make sure that your cleaning business website is easy to navigate on smaller screens, with buttons that are easy to click and forms that are simple to fill out. A mobile-friendly site enhances user experience and improves your search engine rankings, enhancing your website’s traffic growth.

5. Customer reviews and testimonials

Adriana House Cleaning Service displays customer testimonials prominently on its homepage. (Source)

Displaying customer feedback prominently on your site can build instant credibility. Potential clients want to see proof of your reliability, professionalism, and quality of work. 

Consider adding a testimonials section with quotes from happy customers or integrating a live review feed from platforms like Google or Yelp. Even video testimonials can be highly persuasive, offering an authentic look at your customers’ experiences.

6. Clear calls to action (CTAs)

Superior View puts the desired action—contacting its team—obvious in the website’s header. (Source)

Your CTAs should guide users through the customer journey and encourage them to take specific actions—whether that’s booking a service, requesting a quote, or signing up for a newsletter. 

Use concise, action-driven language like “Book Now” or “Get a Free Estimate.” Clear, visually prominent CTAs direct potential customers to convert so they don’t leave your site without taking the next step.

7. Search engine optimization (SEO)

SEO puts Merry Maids of Charleston at the top of the Google Map pack. (Source: Google)

SEO drives organic traffic and is a key part of any cleaning business plan focused on growth. Without on-page SEO, even the best website can go unnoticed. SEO ensures that your site ranks for relevant search terms like “cleaning services near me” or “best residential cleaners.” 

Optimizing your website’s meta titles, descriptions, headers, and images to include local keywords increases your chances of local customers finding you. 

8. Service areas 

A Pristine Carpet Clean clearly displays its service area on its website. (Source)

Ensuring that your website clearly specifies the geographical areas you serve is critical for attracting local customers. Whether your cleaning business covers multiple neighborhoods, cities, or an entire region, make sure potential clients know if they’re within your service range.

For example, A Pristine Carpet Clean has a map on its homepage clearly denoting where it operates, making it easy for prospective customers to know if they’re within the service area.

9. Before-and-after photos 

Cleanz Home Cleaning has an entire page dedicated to their cleaning portfolio. (Source)

Visual proof is powerful. Including a gallery or section dedicated to before-and-after photos of your work shows potential clients the quality and effectiveness of your cleaning services. 

Photos can dramatically demonstrate the transformation that occurs, whether it’s removing tough stains, deep-cleaning carpets, or restoring floors to their original shine.

Cleanz Home Cleaning has a “Portfolio” page dedicated to examples of their work, showing potential customers exactly what to expect when they hire the team.

10. Certifications and insurance 

Pro Housekeepers’ site showcases its insurance and safety information on the home page. (Source)

Certifications and insurance badges provide extra credibility and peace of mind for potential clients. Displaying these on your website demonstrates that your cleaning business meets industry standards and is protected against liabilities, reassuring clients that their property is in safe hands.

For example, Pro Housekeepers prominently displays its insurance information on the website homepage, boosting consumer confidence. It’s essential to mention if your company holds any certifications or specialized training in cleaning practices.

11. Offers and promotions 

Perfect Power Wash prominently displays their latest sales and promo offers. (Source)

Highlighting special offers or promotions on your website can motivate potential customers to take immediate action. Whether it’s a first-time customer discount, a referral program, or seasonal promotions, clearly showcase these deals on your homepage, service pages, or as a banner.

For example, Perfect Power Wash has a page dedicated to promotions that’s accessible in its navigation menu. This would also be a great place to offer referral bonuses to incentivize your existing clients to bring in new business, maximizing your marketing efforts.

12. Frequently asked questions (FAQs)

Clean Team’s FAQ page is robust, answering potential questions and serving as a great SEO page, too. (Source)

An FAQ section helps address the most common concerns potential clients may have before they contact you. Include answers to questions such as “How should I prepare for a cleaning appointment?” or “What are your cancellation policies?”

For instance, Clean Team uses its FAQ page to explain how its commercial services work, how it hires and trains its cleaners, and what chemicals it uses. This not only saves you time by addressing frequent inquiries but also helps build transparency and trust with your clients.

 13. Contact information

A “Contact Us” page helps people get in touch in the way that’s most convenient for them. (Source)

Make it easy for potential clients to get in touch. Your website should prominently feature your contact information, including phone number, email address, and physical address (if applicable). Ideally, this information should be displayed in the header or footer of every page for easy access.

You should also have a specific “Contact” page, as seen above on The Cleaning Company’s website. If web visitors prefer, they can input their details and questions directly on the website.

11 cleaning business website examples 

Check out these inspiring examples of cleaning business websites that stand out for their design, user experience, and ability to drive conversions.

1. Maid Marines

Maid Marines’ website is easy to navigate, visually appealing, and informative. (Source)

Why it works:

Maid Marines’ website is a great example of simplicity and functionality. The homepage instantly displays a prominent booking form, reducing the time it takes for visitors to schedule a cleaning service. 

The site uses a clear, professional design and lists service areas and pricing details above the fold, so essential information is easily accessible. They place testimonials strategically to build trust and credibility.

2. Palmetto Maids

Palmetto Maids’ homepage makes it easy for visitors to take action—learn more or book now. (Source)

Why it works:

Palmetto Maids nails the local focus with its attention to on-page SEO and geographic targeting, which boosts visibility for people searching for cleaning services in South Carolina. 

The homepage conveniently offers clear service descriptions, pricing, and an option to book now. There isn’t an overwhelming amount of information—instead, the site invites visitors to decide if they’re ready to book or need to learn more.

3. Cliff Hangers 

Cliffhangers invites you to schedule an estimate and indicates that its team is willing to take the time to provide you with the best service possible. (Source)

Why it works:

As a niche cleaning service that specializes in window cleaning, Cliffhangers excels by showing high-quality visuals of its team in action. 

Its website’s design is clean and professional, which perfectly reflects the business’s precision and attention to detail. The service descriptions are detailed yet easy to digest, and the “Schedule Estimate” CTA seems more personal than the typical “Get a Quote.”

4. Commercial Cleaning Corp

Commercial Cleaning Corp offers detailed descriptions for each service it provides. (Source)

Why it works:

Commercial Cleaning Corp’s website stands out for its B2B focus and detailed service descriptions that are tailored to its business customers’ needs.

The company offers credibility through a well-organized service list and prominently displayed industry certifications. The user-friendly navigation and clearly marked contact forms also make it easy for corporate clients to request quotes or schedule consultations.

5. MaidLuxe

MaidLuxe’s FAQ page answers customers’ questions before they arise. (Source)

Why it works:

MaidLuxe creates a luxurious experience from the first click. The site uses elegant design elements and modern typography to show its premium service, which is perfect for its upscale clientele. 

The booking process is streamlined, with a responsive design that works flawlessly on mobile. They place customer reviews strategically, enhancing credibility and trust, while the company’s detailed FAQ page addresses potential client questions upfront.

6. Gleem

Why choose Gleem? Its website tells you. (Source)

Why it works:

Gleem sets itself apart with clean, modern branding and an approachable tone that’s consistent across the entire site.

Gleem also shines with its on-page SEO. Optimized keywords make it easier for local clients to find the company online.

7. MyClean 

MyClean addresses customers’ cost expectations upfront. (Source)

Why it works:

MyClean combines a polished, modern design with practical features like online booking, clear pricing, and a blog to drive traffic and engagement.

Its user-friendly customer portal lets clients manage bookings and payments in one place, making it an excellent example of seamless digital integration.

8. The Cleaning Authority

The Cleaning Authority puts its differentiators (like green cleaning products) front and center on its website. (Source)

Why it works:

The Cleaning Authority uses a strong visual hierarchy to draw attention to key features like its “Get Pricing” button. 

Its customer portal also allows clients to manage services easily, while the site’s engaging content builds authority and highlights its eco-friendly practices—a huge selling point for environmentally-conscious customers.

9. Handy

Booking a home cleaning is easy with Handy. (Source)

Why it works:

Handy stands out for its simplicity and ease of use. Its homepage allows users to quickly book services by selecting their location and service type, while the minimalistic design keeps the focus on the task at hand. 

This no-frills approach works well for busy users who want to book a cleaning service with minimal effort.

10. Molly Maid

Molly Maid offers customers cleaning tips to build trust—and SEO. (Source)

Why it works:

Molly Maid’s website pairs professional design with accessibility. Its mobile-friendly layout ensures that users on any device can easily navigate and book services. 

The site also offers educational content, like cleaning tips, to keep users engaged and improve the site’s SEO. 

11. Blue and Green Cleaning Corp

A referral program like Blue and Green Cleaning Corp’s is a great way to grow a customer base. (Source)

Why it works:

Blue and Green Cleaning Corp’s website does an excellent job of showcasing its eco-friendly cleaning services. It also features a referral program and allows customers to leave a review, showing that the company prioritizes its customers’ satisfaction.

Its CTA “Call Now” button with the phone number makes it super actionable, too.

3 cleaning business website tools

Creating a sleek and functional website for your cleaning business is easier with the right tools. Here are three to help you get started:

1. Wix: Wix is a user-friendly website builder that offers a variety of customizable templates that are perfect for showing prospects your cleaning services.
2. Squarespace: Squarespace’s built-in SEO features can help you boost your online visibility.
3. WordPress: WordPress offers thousands of plug-ins so you can easily integrate booking forms, reviews, and other essential features into your site.

Use GorillaDesk to help you shine online

Your cleaning business deserves a website that works as hard as you do. With the right design and functionality, it’ll build trust, drive conversions, and stand out in local search results. 

Now that you’re equipped with all the best practices and some inspiring examples, it’s time to put your plan into action. 

Want to take things a step further? Try GorillaDesk’s cleaning business software for scheduling, customer management, and more. Start your 14-day free trial today and give your business the online boost it needs.