Whether you’ve just set up your lawn care business or you own a long-established company looking to enhance your digital presence, a solid website is critical for attracting and converting new clients.

While simply hiring a web designer might be the easier option, many lawn care business owners share the DIY spirit and would prefer to do it themselves. If that’s you, then you might want to take a look at the 10 great examples of lawn care websites we’ve listed below.

In this article, we’ll look at why each of the 10 examples is effective and provide tips and best practices for building your own website.

6 key criteria of a successful lawn care website 

What makes a great lawn care website? If it nails these six criteria, you’ve got a winner:

1. SEO and local optimization

SEO is an important best practice for customers to find you online. It’s the process of optimizing the pages on your website to show up on Google searches.

For lawn care businesses, local SEO is of even greater importance. It involves many of the same practices but applies them for local searches such as:

• “Lawn care near me”
• “Lawn mowing [suburb]”
• “Best landscapers [city]” 

A good lawn care website uses local SEO best practices, such as Google Business Profile optimization, customer review acquisition, and targeted content publishing, to help customers find you in local searches.

2. Easy-to-find contact options

Having customers find you on Google is one thing, but getting website visitors to call or email you is another.

While there are plenty of tactics you can implement to enhance conversion rates, an important and easy-to-implement checklist item is to simply make sure that visitors to your website can easily find your contact details.

A click-to-call button that is visible on every page is always a good move, as is an email contact form at the bottom of your website.

3. Mobile responsiveness and speed

There’s nothing that causes a website visitor to leave faster than a slow or poorly formatted website. In fact, 53% of visitors will leave if your site takes longer than three seconds to load.

For a lawn care company website to be effective, it needs to load quickly and be responsive to mobile devices of all screen sizes, from the smallest smartphones to the largest tablets.

Most professional website builders — like WordPress, Wix, and Squarespace — automatically optimize for mobile responsiveness, so going with one of these reputable, high-quality providers is often a good choice.

4. Lead generation and conversion tools

The best lawn care websites are those that carefully implement lead generation tools to capture visitor information, like email addresses and phone numbers, that they can later turn into customers.

Classic examples here include:

• Gated content, such as ebooks (for example, you could publish an ebook called The Homeowners Guide to Lawn Maintenance), for which visitors must exchange an email address
• A contact form pop-up box
• Free estimate or quote tools with some basic quote functionality, and the offer of a free assessment, for which the visitor must enter their contact details
• A newsletter sign-up form

5. Testimonials and reviews

An important part of lawn care website design is building trust with potential customers. You do this by easing any concerns about reliability and reputability with social proof such as customer testimonials, case studies, and reviews.

For instance, the homepage of a landscape design website could include a testimonial from a customer they’ve recently worked with who speaks positively about their experience and praises the company’s landscaping services. 

Reviews and testimonials are one of your strongest tools. As much as 92% of your visitors use them to guide purchasing decisions.

The most effective websites are those that neatly integrate customer stories into the website copy, using real-life quotes to back up claims about service levels, capabilities, and dependability.

6. Clear pricing or an online quote system

One of the first things your customers want to know when they are scoping out lawn care services is how much it’s going to cost.

The best sites make it easy for their customers to find this information. If you have a fixed price list, ensure that it is easily accessible on your website so customers can determine if your business is the right fit for them.

Many lawn care and landscaping businesses don’t have fixed prices, however. They prefer to charge based on each customer’s individual needs. In this case, instead of a price list, an interactive online quoting system can help website visitors get an idea of what the project they have in mind is going to cost.

3 lawn care website best practices 

If you’re about to dive into building your own lawn care website, take these three critical best practices with you:

1. Prioritize a user-friendly design

You’ll want to make your website as easy to use and navigate as possible. This means:

• Avoiding clutter and using simple layouts
• Keeping copy short and snappy 
• Choosing a high-contrast color palette to improve accessibility 
• Making sure that your navigation bar is clear and logically organized 

2. Ensure that your site loads quickly

Slow sites cause potential customers to leave. Internet users come to expect websites to work quickly, so you need to meet that expectation.

Aim for a page load speed of less than three seconds, preferably in the one- to two-second range. You can reduce the time it takes for your website pages to load by:

• Compressing images 
• Implementing lazy loading
• Using fewer plug-ins to minimize HTTP requests

3. Include compelling visuals

Lawn care is all about visuals. So don’t just tell your customers how you can help — show them.

Your website is the perfect place to show off your great work with plenty of before-and-after photos. You might even wish to invest in a professional photographer to take some high-quality pictures at a few of your job sites.

10 inspiring lawn care website examples

Each of these ten powerful examples demonstrates the best practices we discussed above.

1. GrassPerson

GrassPerson has a fantastic example of a conversion-oriented lawn care website.

GrassPerson’s lawn care website (Source)

Its homepage has two call-to-action (CTA) buttons directing customers to get a free quote as well as two additional communication options: a phone number in the top right corner and a chat tool at the bottom.

2. No Mow Worries

No Mow Worries’ lawn care website makes fantastic use of social proof. It incorporates real customer reviews in a simple layout that is easy to navigate.

They also have opted for an image-focused design and built separate landing pages for each of their service pages to maximize local search engine optimization (SEO) impact.

No Mow Worries’ lawn care website (Source)

3. Spruce Lawn Care

Spruce Lawn Care’s website is a great example of mobile responsiveness. It looks great on laptops, phones, and tablets alike.

Spruce Lawn Care’s mobile website (Source)

It also has a page load speed of under two seconds for the homepage, reducing the likelihood that they’ll lose visitors due to loading issues.

4. Calvin Landscape

Calvin Landscape provides some insight into the impact of local SEO. 

Their homepage is optimized for the search term “Indianapolis landscaping company,” for which they show up on the first page of Google.

Google search for “Indianapolis landscaping company” (Source)

To achieve such great local SEO results, Calvin Landscape has made sure to point out, on all of its services pages, that it is an Indianapolis-based company.

5. Lawn Doctor

Lawn Doctor’s homepage follows many of the best practices we will discuss below, from including contact forms and clickable phone numbers to incorporating social proof to build trust.

Lawn Doctor’s lawn care website (Source)

6. Southern Cut Lawns

Southern Cut Lawns’ website features a clean, professional layout that makes it easy for customers to navigate.

It also makes extremely effective use of imagery, with a dynamic homepage that puts the company’s work front and center.

Southern Cut Lawns’ lawn care website (Source)

 

7. HAM Landscaping

HAM Landscaping’s lawn care website makes good use of real-life imagery with a before-and-after page.

HAM Landscaping’s lawn care website (Source)

They also incorporate social proof by way of customer testimonials and are sure to call out the customer’s neighborhood to contribute to local SEO.

8. Trim and Chopper

Trim and Chopper has a nice, fast website that loads quickly across all devices.

It has one of the most unique designs on this list of lawn care website examples, embracing a modern minimalist look that makes navigation easy while helping the brand stand out among a sea of similar-looking sites.

Trim and Chopper’s lawn care website (Source)

While the site is fairly short on imagery, it does include an engaging video background on one section of the homepage to tie the site back to the real world.

9. Artscape Gardens

Artscape Gardens showcases real project photos to connect with customers’ desire for a property as beautiful as those they’ve completed before.

Artscape Gardens’ lawn care website (Source)

While they don’t have a pricing page, what the lawn care company does do effectively is address pricing concerns in an FAQ page, providing a baseline estimate for some of their landscaping services.

Artscape Gardens also includes a dedicated page for customer testimonials, which is a great way to share what real clients think about their work.

10. Ryan Lawn & Tree

Ryan Lawn & Tree is clearly focused on converting visitors to leads, with CTAs to request an estimate or contact the company that the website designers have carefully positioned across the website.

Ryan Lawn & Tree’s lawn care website (Source)

The website is extremely easy to navigate, with services pages that the business has clearly laid out and categorized in drop-down menus.

Instead of including customer testimonials on their homepage, Ryan Lawn lets their Google review score do the talking, providing a link to read in-depth reviews while keeping the design uncluttered.

Scale your company with GorillaDesk’s lawn care software 

A professional-looking lawn care website is an important step in improving your online presence and winning customers. But it’s not the only tool you should have in your arsenal.

High-quality lawn care software like GorillaDesk can help you with many of the day-to-day aspects of running a lawn care business such as:

• Managing client relationships
• Producing estimates and invoices
• Tracking payments and sending reminders
• Scheduling and dispatching

Experience GorillaDesk for yourself with a 14-day free trial today, or check out our lawn care software buying guide to learn more about how these powerful solutions can help you transform your business operations.