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Module 2: Aquisition

The acquisition stage is where you identify website visitors as individual users.

The Acquisition Stage Explained

Learn what the Acquisition stage is, which metrics are worth measuring, and what marketing channels can move the needle.

Website Traffic Growth

Website Traffic Growth refers to the increase or decrease in visitors to your website usually measured month-over-month OR year-over-year.

Conversion Rate

Conversion Rate refers to the percentage of new users that take a desired action on your website. This action converts them from an anonymous visitor to a lead. The desired action for your local service business might be subscribing to your newsletter, requesting a free quote, claiming a coupon, or something totally different.

Learn How to Set SMART Goals

Setting SMART goals helps you clarify your ideas, focus your energy, and use your resources wisely. To help you get started, we’ve created a FREE template with all the tools you need to set (and achieve) your most important marketing goals.

Run Your First Marketing Experiment

In order to figure out which marketing channel will work for your business, you need to run experiments early and often. So we created FREE Test and Learn Cards with instructions so you can get started today. Now, running marketing experiments is easy!

Ready to get started?

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