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Introduction to Pirate Metrics

Learn what the Pirate Metrics framework is and why your business needs it.

The Pirate Metrics Framework Explained

Marketing is hard work—harder than most people realize. This is true whether you’re a small business just getting started or a flourishing enterprise looking to scale. Luckily, we can help. This lesson breaks down what the Pirate Metrics framework is, why you need to use it in your business, and how you can start running marketing experiments today.


Learn How to Set SMART Goals

Setting SMART goals helps you clarify your ideas, focus your energy, and use your resources wisely. To help you get started, we’ve created a FREE template with all the tools you need to set (and achieve) your most important marketing goals.

Run Your First Marketing Experiment

In order to figure out which marketing channel will work for your business, you need to run experiments early and often. So we created FREE Test and Learn Cards with instructions so you can get started today. Now, running marketing experiments is easy!

Ready to get started?

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