The Email Marketing Money Machine

How to leverage promotional and transactional emails to increase sales and encourage repeat bookings.

Or Download the PDF

The Email Marketing Money Machine

How to leverage promotional and transactional emails to increase sales and encourage repeat bookings.

Or Download the PDF

10 Chapters

Introduction to Email Marketing

What is email marketing and how can you put it to work for your small business? Learn the basics and how you can get started with email marketing today.

Why Email Marketing is the Key

Uncover the benefits of email marketing and WHY your small business needs to take advantage of this powerful marketing channel.

Establish Your Email Marketing Goals

Establishing your email marketing goals will dictate the type of campaigns you send, who you target, the content you include, and how you measure success.

How to Grow Your Email List

Growing your email list is an essential part of any small business. Discover the two most effective ways to build your email list.

Using Segmentation to Increase Engagement

Targeted email marketing, often referred to as email segmentation, allows your small business to send relevant offers and content to unique segments in your email list.

The Anatomy of a Perfect Email

Learn the five key elements all good emails have that make them stand out from the crowd.

The Power of Promotional Emails

Take a look at the various types of promotional campaigns and marketing emails, and discover how they can convert subscribers on your email list into paying customers.

Winning with Transactional Emails

Transactional emails are a type of email sent to facilitate an agree-upon transaction between your business and the recipient. These emails typically contain information a recipient wants or needs and consequently have extremely high open rates.

Measuring Your Results

Email marketing and website analytics tools give you a high-level overview of how your subscribers are interacting with your campaigns and allow you to compare the success of one campaign to another. Learn which metrics you should track and how to get started today.

Final Thoughts

Email marketing gives your small business a low-cost, high-reward solution to grow your business.

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Erik Arrabal

Marketing Maven

Erik is a seasoned digital marketer and currently the marketing lead at GorillaDesk. Downright obsessed with digital marketing for over 6 years now, Erik strives to help field-service professionals understand and implement a smarter, more efficient marketing strategy into their business.

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